Brand Manager
SuratFull-time3–6 yrsPosted open since dec 2025
Mid-level marketing role at Softrica Innovation in Surat. Needs 3+ years and a BBA.
About the role
The Brand Manager is responsible for developing, implementing, and managing the company’s overall brand strategy. This role ensures brand consistency, enhances brand visibility, drives customer engagement, and aligns all marketing initiatives with the company’s objectives. The Brand Manager acts as the custodian of the brand across all internal and external touch points.
What you'll do
- Brand Strategy & Positioning
- Develop and refine brand positioning, messaging, and identity
- Create long-term and short-term brand strategies aligned with business goals
- Conduct market research to understand trends, competitors, and customer insights
- Brand Communication & Campaigns
What you need
- Digital marketing
- Branding
- Market research
- Social media