Product Marketing Senior Manager

About the role

This individual contributor role also drives the success of SonicWall's Technology Alliance Partner Program, ensuring partner value propositions and joint go-to-market plans translate into measurable pipeline and revenue impact. The role also maintains working knowledge of SonicWall SonicSentry, our Managed Security Services (MSS) business, to support consistent messaging and cross-functional alignment where the two offerings intersect.

What you'll do

• Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets
• Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR
• Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions
• Plan and lead product launches end to end for endpoint and other owned product lines — coordinating cross-functional stakeholders across product, engineering, sales
• Build sales enablement assets, including pitch decks, battlecards, objection handlers, competitive comparisons, and training materials for direct and channel sales teams

What you need

• Product marketing
• EDR
• Go-to-market
• Network security
• Market research
• Channel sales

Good to have

• Firewalls
• Cross-selling