Manager - Retail Marketing & DSP Relations
MumbaiFull-time5–7 yrsPosted 3 weeks ago
Senior marketing role at Sony Music Global Job Board in Mumbai. Needs 5–7 years.
About the role
This role leads our retail marketing strategy, tasked with moving beyond transactional release management to drive long-term growth and market influence. As a key strategic partner, you will cultivate high-level relationships with DSPs, translating data-driven insights into comprehensive, forward-looking marketing plans.
What you'll do
- Find opportunities with DSPs to activate our catalogue and frontline through partnerships, IPs, and activations
- Ensure our artists are featured on key DSP social channels (at least 1-2 a quarter)
- Prepare a monthly plan in collaboration with the data team to ensure products are placed and partnered across key DSPs globally
- Create a monthly or quarterly plan to map all key updates, product changes, and new offerings on DSP platforms
- Ensure monthly meeting cadences with key DSPs are in place to maintain and strengthen relationships
What you need
- Digital marketing
- Performance marketing
- Data analysis