Manager - Distribution Planning & Insights

About the role

This role is part of the Distribution Planning & Insights team in Distribution department at SPNI. This role will help drive long term strategies for linear TV subscription business revenue by understanding consumer behavior, creating insights based on commercial awareness, analysing viewership trends of sports events/shows and providing support on new tariff order pricing strategy for establishing better monetization opportunities.

What you'll do

• Provide inputs on channels GRP, reach and Time Spent for MRP model on a regular basis
• Discuss channel priority markets with channel research teams; identify markets with key potential of growth
• Prepare a ready reckoner on SPN and Competition prices within each genre
• Map prices with channel penetration/ reach to understand consumer price sensitivity for the channel/ genre
• Track competition RIO and highlight changes in Pricing, Bouquet constructs and incentive schemes

What you need

• PowerPoint
• Research
• Excel
• Market research
• SOP writing
• Data analysis

Good to have

• Root cause analysis