Senior Manager - Marketing,Regional
ChennaiFull-timeSenior levelPosted 4 months ago
Senior marketing role at Sony Pictures Networks India in Chennai.
About the role
The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives, aiming to drive market share growth, GRP and revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering strong collaboration across Programming, OAP, Sales, Distribution, and external partners.
What you'll do
- Brand Saliency & Consumer Engagement
- Plan and execute activities to maintain and enhance brand saliency and hygiene
- Drive consumer and trade campaigns via social, email, and other channels
- Support Sales and Distribution initiatives to improve brand perception
- Revenue & Sales Enablement
What you need
- Employee engagement
- Social media
- Branding