Assistant Manager - Marketing
PuneFull-time3–5 yrsPosted over a month ago
Mid-level marketing role at Swiggy in Pune. Needs 3–5 years.
About the role
Assistant Manager - Marketing at Swiggy. BTL Strategy & Framework: Design the overarching BTL roadmap for the brand launch, identifying high-affinity "pockets" where our target audience lives, commutes.
What you'll do
- Ownership of "Wacky" Activations: Lead the conceptualization and high-stakes execution of "Out-of-the-Box" marketing stunts. You will be expected to turn wild ideas into…
- Continuous Growth Through Physical Loops: Move beyond one-off events to create repeatable "Growth Engines" on the ground—such as hyper-local referral hubs
- End-to-End Campaign Management: Own the BTL lifecycle from vendor scouting and negotiation to fabrication, promoter training, and post-activation auditing
- Be responsible for proving the ROI of offline efforts through data-backed reporting
- Synthesize consumer reactions from the field to provide the product and GTM teams with insights on pricing sensitivity, packaging appeal, and competitor moves
What you need
- POS
Good to have
- Telecom