Content Lead
PuneFull-time3–6 yrsPosted 1 week ago
Mid-level content and media role at Swiggy in Pune. Needs 3+ years.
About the role
What will you work on? Stay attuned to Pune's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content. Stay in touch and maintain relationships with various stakeholders of the F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners
What you'll do
- Leading creative strategy for the platform which covers engaging F&B content for Instagram to meet content metrics and revenue targets
- Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements
- Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts
- Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly
What you need
- Writing
- Social media