Manager - Digital - Marketing - Mumbai - Lower Parel - MM *
MumbaiFull-time2–4 yrsPosted open since mar 2024
Mid-level marketing role at Tata Capital in Mumbai. Needs 2–4 years and a BBA.
About the role
Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation. Your central goal is to execute omni channel performance/Services/collection-oriented campaigns while also showing quantifiable growth in performance metrics.
What you'll do
- Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation
- Plan & orchestrate Customer Journeys across business
- Create a framework for Omnichannel, realtime communication and nudges
- Prepare and present reports on marketing campaign’s overall performance
- Coordinate with content and media experts to improve marketing results to meet acquisition goals
What you need
- Digital marketing
- Analytics
- Marketing automation
- Google Analytics
Good to have
- CRM
- Salesforce