Marketing Technologist (Contractor)
PuneContract3–5 yrsPosted open since mar 2026
Mid-level marketing contract role at Transperfect in Pune. Needs 3–5 years.
About the role
This role is primarily focused on Google Tag Manager (GTM) implementation, GA4 configuration, and conversion tracking — complemented by hands-on Google Search Console analysis to inform and validate organic search performance. You will ensure accurate, privacy-compliant measurement across all digital touchpoints worldwide, and maintain the technical bridge between marketing activity, web analytics, and CRM performance.
What you'll do
- Tagging & Tracking Implementation (~85%)
- Own end-to-end tag implementation through Google Tag Manager (GTM), including custom HTML tags, triggers, variables
- Implement tracking via GTM and through hard-coded website tags where required, collaborating with web development teams on CMS environments including Drupal, WordPress
- Configure and maintain GA4 properties, events, conversions, custom dimensions/metrics, and cross-domain tracking to ensure robust and accurate measurement
- Implement and manage enhanced conversions for GA4 and Google Ads, including hashed data matching and first-party data strategies
What you need
- Google Ads
- Digital marketing
- Google Analytics
- Marketing automation
- Analytics
- HubSpot
Good to have
- SEO
- CRM
- HTML
- Salesforce
- Tableau
- JavaScript