Product Marketing Lead | Bangalore
BengaluruFull-time5–7 yrsPosted open since jan 2026
Senior marketing role at Transperfect in Bengaluru. Needs 5–7 years.
About the role
The Product Marketing Lead will own the narrative that connects our products and services to the market — crafting positioning, messaging, and go-to-market strategies that drive real impact. This role sits at the intersection of product, sales, and marketing, translating complex features into compelling value stories that resonate with target audiences.
What you'll do
- Define product positioning, messaging frameworks, and differentiation strategies across all products and services
- Lead end-to-end go-to-market planning for launches and feature releases, collaborating with product and sales teams
- Develop customer insights through ICP research, persona mapping, and feedback loops to inform marketing strategy
- Create compelling product narratives for campaigns, website content, sales decks, and customer-facing materials
- Build competitive intelligence systems to track market trends, competitor positioning, and emerging opportunities
What you need
- Product marketing
- SEO
- Performance marketing
- Go-to-market
- Market research
- CRM
Good to have
- Roadmapping