Email & Lifecycle Marketing Specialist
HaryanaFull-time4–7 yrsPosted over a month ago
Mid-level marketing role at Trek Bicycle Corp (India) in Haryana. Needs 4+ years and a BBA.
About the role
This role will be responsible for developing and executing personalized, data-driven lifecycle marketing programs across multiple international markets, driving customer acquisition, engagement, retention, loyalty, and revenue. The ideal candidate combines expertise in email marketing, CRM strategy, customer journey orchestration, marketing automation and lifecycle marketing to create meaningful customer experiences throughout the entire customer journey.
What you'll do
- Email, CRM & Lifecycle Marketing
- Lead the planning, creation, execution, and optimization of email marketing campaigns across multiple international markets
- Develop and manage automated customer lifecycle programs, including welcome, onboarding, engagement, retention, re-engagement, loyalty, and post-purchase journeys
- Build and execute customer journey strategies that deliver personalized experiences based on customer behavior, preferences, and lifecycle stage
- Work closely with local market teams to align email and CRM strategies with regional goals, customer needs, and business priorities
What you need
- Email marketing
- Marketing automation
- Google Analytics
- HubSpot
- Copywriting
- CRM
Good to have
- Canva
- SQL
- Databricks
- SEO
- Salesforce
- Performance marketing