Lead, Performance Marketing
BengaluruFull-time5–9 yrsPosted 1 week ago
Senior marketing role at Tricog Health in Bengaluru. Needs 5+ years.
About the role
The Director of Performance Marketing will own Tricog's digital acquisition and demand generation engine (both in India and internationally, for B2B and B2C segments). This is a senior, high-ownership role that sits at the intersection of data, strategy, and execution, with direct accountability for marketing-sourced pipeline and revenue growth.
What you'll do
- Performance Marketing Strategy and Budget Ownership
- Define and drive the end-to-end performance marketing strategy aligned with B2B and B2C acquisition, lead generation
- Own and manage annual performance marketing budgets with clear ROI frameworks and channel-level accountability
- Set measurable KPIs, including CAC, ROAS, CPL, and MQL-to-SQL conversion rates, and report against them to senior leadership
- Paid Media and Digital Channel Management
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Analytics
- Marketing automation
- Google Analytics
Good to have
- HubSpot
- Looker Studio
- Tableau
- SQL
- Channel sales
- Inside sales