CRO specialist
PuneFull-timeJunior levelPosted over a month ago
Growth marketing role at TVH in Pune.
About the role
As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.
What you'll do
- Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations
- Planning and prioritizing experiments in line with our testing strategy to meet business needs
- Assist in the design, development, setup and quality assurance of A/B tests in Optimizely
- Analyze experiment results to identify trends, insights, and opportunities for improvement
- Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders
What you need
- CRO
- Analytics
- Google Analytics
- Data analysis
- Digital marketing
- JIRA
Good to have
- HTML
- CSS
- SQL
- JavaScript
- React
- Confluence