Customer Marketing Manager - South Asia
MumbaiFull-timeMid levelPosted 3 months ago
Mid-level customer support role at TWE Global Careers in Mumbai. Needs a BBA.
About the role
The Customer Marketing Manager, South Asia (based in Delhi preferred or Mumbai, India ) is responsible for developing and implementing customer and trade marketing strategies to drive category growth, shopper engagement, and in-store execution across South Asia.
What you'll do
- Design and implement differentiated programs that create value for customers, enhance the consumer experience, and strengthen brand presence within the market
- Execute merchandising solutions, and point-of-sale materials that enable consistent and effective execution across channels
- Manage activation budgets, trade investments, and program P&Ls to ensure efficient allocation of resources and achievement of commercial objectives
- Monitor program performance, market trends, and sales outcomes, using data and ROI analysis to optimize future investments and improve effectiveness
- Identify risks and opportunities through ongoing performance tracking and implement action plans to drive growth and profitability
What you need
- Sales
- POS
- Communication