AGM-Expert Marketing-Personal Care
MaharashtraFull-time7–9 yrsPosted 3 weeks ago
Senior marketing role at USV in Maharashtra. Needs 7–9 years and an MBA.
About the role
The AGM – Expert Channel will own and drive the healthcare professional (HCP) engagement strategy for Sebamed's Baby Care portfolio in India. This is a specialized medico-marketing role rather than a general brand management position. The primary objective is to establish Sebamed's scientific credibility and expand its recommendation share among pediatricians, dermatologists, neonatologists, and gynecologists.
What you'll do
- Develop and execute a tiered HCP engagement strategy across targeted specialties (pediatricians, dermatologists, neonatologists
- Define and track the HCP funnel (awareness $\rightarrow$ recommendation $\rightarrow$ active advocacy) using distinct KPIs such as recommendation rates, share of voice
- Build and sustain a structured Key Opinion Leader (KOL) network across Tier 1, 2, and 3 markets with tailored touchpoints
- Own the end-to-end advisory board program, including setting the agenda, managing frequency, and implementing clinical insights
- Create all HCP-facing communication materials, including visual aids, leave-behinds, clinical summaries, FAQs, and product monographs
What you need
- Market research
- Event management
- Learning and development
- SOP writing
- Branding