Email Marketing Specialist – B2B Technology

About the role

You will be responsible for planning, creating, executing, and optimizing B2B email marketing campaigns using Klaviyo . The role combines email strategy, copywriting, campaign execution, audience segmentation, automation, testing, and performance analysis. You should understand how to communicate technology and business value clearly without making emails feel overly promotional or generic.

What you'll do

• Plan and execute B2B email marketing campaigns from concept through deployment and reporting
• Build and manage email campaigns and automated flows in Klaviyo
• Develop email campaigns for prospects, leads, customers, partners, and other relevant audiences
• Write clear, engaging, and conversion-focused email copy
• Develop lead-nurturing and email sequences based on audience stage, behavior, and intent

What you need

• Email marketing
• Copywriting
• HTML
• CSS
• SEO
• Test automation

Good to have

• Marketing automation
• Content marketing
• Analytics
• CRM