PPC Executive (Google Ads & Meta Ads)
AhmedabadFull-time1–2 yrsPosted 3 months ago
Junior marketing role at Webential Technologies in Ahmedabad. Needs 1–2 years and a BBA.
About the role
We are looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate has at least 1 year of hands-on experience managing ad campaigns, a strong grasp of performance metrics, and the ability to translate data into actionable optimizations.
What you'll do
- Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
- Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
- Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
- Monitor daily campaign performance and make data-backed optimizations (bids, keywords, placements, audiences)
What you need
- Google Ads
- Meta Ads
- Google Analytics
- Social media
- Market research
Good to have
- SEO
- Performance marketing
- CRO