Digital Marketing Lead
BengaluruFull-time4–7 yrsPosted over a month ago
Mid-level marketing role at Weekday AI in Bengaluru. Needs 4+ years.
About the role
We are looking for a Digital Marketing Lead with strong expertise across both performance marketing and CRM/lifecycle marketing . This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth.
What you'll do
- Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes
- CRM & Customer Lifecycle Management
- Own the overall retention and customer lifecycle strategy
- Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back
- Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks
What you need
- Digital marketing
- Google Ads
- SEO
- Meta Ads
- Performance marketing
- Google Analytics
Good to have
- CRM
- Looker Studio
- SOP writing