Manager Paid Media
RemoteFull-time7–12 yrsPosted 2 months ago
Senior marketing role at Weekday AI. Needs 7–12 years. Remote.
About the role
We are seeking a highly analytical, strategic, and results-driven Manager – Paid Media to lead and scale paid marketing initiatives across global markets. This role will be responsible for developing and executing full-funnel paid media strategies, optimizing marketing investments, and driving measurable business growth.
What you'll do
- Paid Media Strategy & Budget Management
- Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels
- Optimize investments based on key business metrics, including ROI, CAC, ROAS, LTV, and CPI
- Develop scalable full-funnel media strategies covering acquisition, consideration, conversion, remarketing, and retention
- Identify opportunities to improve media efficiency and maximize customer lifetime value
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Affiliate marketing
- Google Analytics
- Analytics
Good to have
- Data analysis
- Looker
- Product marketing
- Performance management