Senior Manager - Performance Marketing
BengaluruFull-time8–12 yrs40 L–₹45 L a yearPosted 2 months ago
Leadership marketing role at Weekday AI in Bengaluru. Needs 8–12 years and an MBA. Pays ₹40–45 LPA.
About the role
Senior Manager - Performance Marketing at Weekday AI. Performance Marketing Strategy & Execution.
What you'll do
- Performance Marketing Strategy & Execution
- Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment
- Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs
- Affiliate networks, app install and emerging channels
- Build channel and product-specific media plans for three distinct funnels: New User Acquisition
What you need
- Performance marketing
- Google Ads
- Cross-selling
- CRM
- SQL
- Google Analytics
Good to have
- Marketing automation
- Affiliate marketing