Social Media Marketer
BengaluruFull-time1–4 yrsPosted over a month ago
Junior marketing role at Weekday AI in Bengaluru. Needs 1+ years.
About the role
We are looking for a creative and trend-savvy Social Media & Influencer Marketing Executive to help build and grow a fashion brand designed for Gen Z women , with a strong focus on individuality, self-expression, and contemporary culture. The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture.
What you'll do
- Own and grow the brand's presence across Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms
- Develop and execute a Gen Z-focused social media strategy and content calendar
- Create and coordinate engaging Reels, Stories, posts, short-form videos, and other social content
- Stay ahead of emerging Gen Z trends, memes, creators, music, fashion movements, and internet culture
- Identify and build relationships with relevant fashion, lifestyle, and micro-influencers
What you need
- Social media
- Digital marketing
- Influencer marketing
- Copywriting
- Branding