Director, Brand and Creative

About the role

The Brand Director is responsible for defining, building, and safeguarding the WeWork India and Rivet (Design and Build brand under WeWork India umbrella) across all markets, member touchpoints, and communication channels. This role owns brand strategy, identity, positioning, and voice, ensuring consistency and distinctiveness across a fast-growing flexible workspace portfolio.

What you'll do

• Brand Strategy & Positioning
• Translate business and growth objectives into a clear, differentiated brand narrative for enterprise, SME, and individual member segments
• Conduct and act on brand health tracking, competitive benchmarking, and market/consumer research to guide brand decisions
• Brand Building & Campaigns
• Lead end-to-end development and execution of brand campaigns across digital, print, out-of-home, experiential, and partnership channels

What you need

• Branding
• Analytics
• Market research
• Performance marketing
• Social media