Performance Marketing Specialist (M-19985)
RemoteFull-time6–7 yrs15 L–₹20 L a yearPosted 1 week ago
Senior marketing role at Whatfix. Needs 6–7 years. Remote; pays ₹15–20 LPA.
About the role
We are looking for a Performance Marketing Specialist who combines strong paid media expertise with a passion for experimentation, automation, and revenue growth. This role is ideal for someone who enjoys building scalable marketing programs, improving operational efficiency, and using AI to transform the way marketing teams work.
What you'll do
- Develop and manage channel strategies across paid search, paid social, display, and programmatic, continuously evaluating channel performance, budget allocation
- Plan and execute brand awareness campaigns while measuring their influence on downstream business outcomes
- Manage programmatic and third-party advertising campaigns
- Optimize conversion rates across landing pages and campaign experiences in partnership with cross-functional teams
- Collaborate with Sales and Product Marketing to build integrated campaigns that generate qualified pipelines
What you need
- Performance marketing
- Google Ads
- Product marketing
- Google Analytics
- Marketing automation
- Salesforce
Good to have
- Digital marketing
- CRO
- Prompt engineering