Creative Lead
BengaluruFull-time3–6 yrs2.8 Cr a yearPosted 4 months ago
Mid-level content and media role at Workindia in Bengaluru. Needs 3+ years. Pays ₹280 LPA.
About the role
This role owns the end to end understanding of the creative production for the Marketing Team. It includes understanding persona, turning pain points/insight into message architecture and copy, and personally producing it using AI-first workflows in place of traditional design/production cycles. This is not a "use ChatGPT occasionally" role.
What you need
- Copywriting
- Research
- Performance marketing
- CRM
- LLMs
- Prompt engineering
Good to have
- Branding