Employer Brand content & campaigns specialist
IndiaFull-timeJunior levelPosted 2 weeks ago
Marketing role at WTW External Careers Site.
About the role
Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement. Campaigns are managed internally, without agency involvement. Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.
What you'll do
- Bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences
- Be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater…
- Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website
- Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates
- Track and analyze the performance of all employer branding campaigns
What you need
- Social media
- Canva
- Employer branding
- Google Ads
- Video editing
- Performance marketing
Good to have
- Content marketing
- Branding
- LLMs