Associate Director-Media Sciences ,Content Partnerships and Monetization

About the role

Build Intelligence for internal and external stakeholders through Research, Data Analysis & Strategic initiatives Build planning models to improve omni channel marketing efficiency leading to business impact in Linear and digital mediums Shape marketing strategy for the network, through Brand lift studies, attribution models

What you'll do

• Build Intelligence for internal and external stakeholders through Research, Data Analysis & Strategic initiatives
• Build planning models to improve omni channel marketing efficiency leading to business impact in Linear and digital mediums
• Shape marketing strategy for the network, through Brand lift studies, attribution models
• Engage with Marketing leadership teams, collaborate on different consumer / customer challenges to design hyperlocal and National Go-to-market strategy
• Building the strategy and communication campaign for the brand/initiative that’s based on customer forward research insights and implementing the same in collaboration…

What you need

• Content strategy
• Research
• Go-to-market
• Branding