Performance Marketing Role
MumbaiFull-time2–4 yrsPosted 3 months ago
Mid-level marketing role at Zee Entertainment in Mumbai. Needs 2–4 years.
About the role
The Digital Marketing role at Zee 5 shall be an integral part of strategizing and implementing result-oriented campaigns across multiple channels within the digital ecosystem. A hands-on understanding of user conversion funnel and performance marketing tools with an ROI driven approach are key aspects of this role.
What you'll do
- Planning and Strategizing: Defining specific and measurable campaign objectives based on consumer insights, identifying relevant audience cohorts
- Optimizing to Build Efficiency: Consistently analyzing campaign performance and implementing tactful interventions with a strong focus on budgeting and bidding
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Analytics
- User flows
- Digital marketing