Marketing Specialist, Media Data and Optimization
BengaluruFull-time2–5 yrsPosted 1 week ago
Mid-level marketing role at ZIND Zillow in Bengaluru. Needs 2+ years and a B.Sc.
About the role
We ensure the data powering our marketing decisions is clean, reliable, and actionable and that our media investments are continuously optimized for performance. The team is fast-paced and data-driven, and we operate with a high degree of both collaboration and autonomy. Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes.
What you'll do
- Report into the Senior Manager, Media Data and Analytics
- Own data cleanliness and QA processes across paid media platforms and internal reporting systems to ensure accuracy and reliability
- Build and evaluate budget optimization scenarios to support investment decisions across lines of business and channels
- Support the set-up and deployment of marketing tests across paid media channels including TV, Online Video, Paid Social, SEM, Programmatic Display, and more
- Own and maintain recurring business reporting to surface media performance and trends to key stakeholders
What you need
- Meta Ads
- Google Ads
- Performance marketing
- SQL
- Tableau
- Databricks