Social Media Strategist — US Salons & Medspas
BengaluruFull-time2–4 yrsPosted 1 week ago
Mid-level marketing role at ZOCAAI Technologies in Bengaluru. Needs 2–4 years.
About the role
Organic Content Strategy, Meta Ads, Google Ads & AI Automation
What you'll do
- Build tailored organic social media strategies based on each client’s services, brand, location, audience, and business goals
- Research local audience segments, competitors, trends, and customer behavior to identify content opportunities relevant to US salon and medspa customers
- Develop content calendars, Reel concepts and scripts, static post ideas, and carousel outlines with clear hooks, messaging, and calls to action
- Create briefs that give designers and video editors clear direction, and review their work for alignment with the strategy
- Plan content that attracts relevant local audiences, builds trust, encourages profile visits, and creates opportunities for inquiries
What you need
- Google Ads
- Content strategy
- Social media
- Meta Ads
- Copywriting
- Performance marketing