Product Marketing Consultant
Bengaluru, MumbaiFull-time5–9 yrsPosted 2 weeks ago
Senior marketing role at Zycus in Bengaluru and Mumbai. Needs 5+ years.
About the role
We are looking for an experienced Product Marketing Consultant to strengthen our go-to-market strategy, product positioning, messaging, and sales enablement. The ideal candidate will combine strategic thinking with hands-on execution and work closely with our Product, Sales, Marketing, and Leadership teams to accelerate market adoption and revenue growth.
What you'll do
- Product Positioning & Messaging
- Develop differentiated positioning, value propositions, and messaging for Certinal's product portfolio
- Translate complex technical capabilities into compelling business outcomes for enterprise buyers
- Define ideal customer profiles (ICPs), buyer personas, and industry-specific messaging
- Develop GTM strategies for new products, features, markets, and customer segments
What you need
- Product marketing
- Go-to-market
- Digital marketing
- Market research
Good to have
- Data privacy