Marketing Head - SSO Hospitals
MumbaiFull-time3–4 yrsPosted over a month ago
Mid-level marketing role at 2070Health in Mumbai. Needs 3–4 years and an MBA.
About the role
As Head of Marketing, you will own marketing end to end across all SSO hospitals, clinics and markets. That covers brand, performance marketing, content, digital, offline, PR, events and CRM. You will build the engine that turns awareness into OPD visits and treatment conversions, and lead the team and agencies behind it.
What you'll do
- Strategy, brand and planning
- Own the overall marketing strategy, annual plan and budget across digital, offline, brand, content, PR and events
- Drive brand strategy and positioning, and keep communication consistent across all touchpoints
- Own the brand ambassador strategy, including campaigns, shoots, content and amplification
- Plan marketing for new hospital, clinic and doctor launches, covering pre-launch and post-launch activity
What you need
- SEO
- Performance marketing
- CRM
- Content strategy
- Branding
- Analytics
Good to have
- SOP writing