Performance Marketing Manager - B2C Healthcare

About the role

BeatO is looking for a hands-on Performance Marketing Manager to own paid customer acquisition for one of its business verticals. The role will focus on planning, executing, and scaling Meta advertising campaigns to generate high-quality leads that convert into paying customers through an internal sales or telecalling team.

What you'll do

• Own paid customer acquisition: Plan, execute, and optimise campaigns for the assigned business vertical
• Drive efficient lead generation: Build and scale campaigns that generate relevant
• Own performance metrics: Track and improve cost per lead (CPL), cost per acquired customer (CAC), lead-to-customer conversion rates, and other relevant business metrics
• Go beyond surface-level engagement metrics to evaluate actual business outcomes
• Manage and scale budgets: Allocate and optimise monthly advertising spends, identify opportunities for scaling

What you need

• Performance marketing
• Meta Ads