Digital Marketing Manager (Strategist)
MumbaiFull-time7–13 yrsPosted 1 week ago
Senior marketing role at Aditi Tracking in Mumbai. Needs 7+ years.
About the role
ATSPL sells to fleet owners, transporters and enterprises: buyers who research online, attend industry events and decide after several conversations. We need one person who owns marketing end to end: sets the strategy, builds the brand, and turns marketing into a steady pipeline of qualified leads for the sales team .
What you'll do
- Build and own the annual marketing plan and budget across digital and offline channels, aligned to sales targets by region and segment
- Run B2B demand generation: LinkedIn, Google Ads, SEO, email, WhatsApp, webinars and account-based campaigns for key enterprise accounts
- Plan and execute offline marketing: trade shows, transport and logistics expos, dealer/partner meets,product launches, print collateral and on-ground activations
- Define the brand voice and messaging for products such as Smart Fleet, GPS tracking and fleet management solutions
- Own the website as a lead-generation asset: content, landing pages, conversion and SEO performance
What you need
- Digital marketing
- SEO
- Google Ads
- Marketing automation
- Analytics
- CRM
Good to have
- Fleet management
- SQL