National Lead-Influencer Engagement
MumbaiFull-timeSenior levelPosted over a month ago
Senior marketing role at Aditya Birla Group in Mumbai. Needs an MBA.
About the role
Birla White (BW) is White Cement division of UltraTech Cement Limited and is a P&L centre. It commands over 45% of market share in White Cement and 31% in Wall Care Putty. Both the products command impressive premium in pricing over nearest competitors owing to superior quality attributes. During last 10 years Birla White has grown from a single commodity product to significant value added products driven business.
What you'll do
- This role is a National Lead role with accountability of engagement of Pan-India influencers
- KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Painter Engagement 1)Deep route analysis of present data base & painters'…
- 2)Working on painter universe for BW products/applications
- 3)Developing club criteria for applicators & Recognition
- 4)Application wise segmentation of painters /applicators (WC / WCP / Tex / LP. Etc)
What you need
- Sales
- Market research
- KYC
- Analytics
- Tally