Regional Marketing Manager - Lucknow
LucknowFull-time6–10 yrsPosted 3 months ago
Senior marketing role at Aditya Birla Group in Lucknow. Needs 6–10 years and a degree.
About the role
Act as the marketing partner to the regional sales team for the Gold Loan business. Drive on-ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches. Enable branch teams with localized marketing interventions to improve walk-ins, enquiries, visibility, and business acquisition .
What you'll do
- Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs
- Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities
- Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts
- Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding, and other catchment-focused initiatives
- Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities
What you need
- Branding