Senior Marketing Manager, Amazon Now
BengaluruFull-time7–13 yrsPosted 2 days ago
Senior marketing role at Amazon in Bengaluru. Needs 7+ years.
About the role
This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now. You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.
What you'll do
- Be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition
- Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs
- Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement
- Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers
- Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution
What you need
- VBA
- Tableau
- Product marketing
- Analytics