Product Marketing Manager
MaharashtraFull-time5–9 yrsPosted 1 week ago
Senior marketing role at Apport Software Solutions in Maharashtra. Needs 5+ years and an MBA or BBA.
About the role
The Product Marketing Manager (PMM) will play a key role in defining the market positioning, messaging, and go-to-market (GTM) strategy for DoubleTick. This role bridges the gap between Product, Sales, and Marketing teams to ensure that every product feature, launch, and campaign resonates with the target audience and drives adoption, engagement, and revenue.
What you'll do
- Go-To-Market (GTM) Strategy & Execution
- Develop and execute GTM strategies for new product launches, feature updates, and market expansions
- Collaborate with Product, Sales, and Customer Success teams to define target audience segments, value propositions, and messaging frameworks
- Design and implement launch plans, including positioning, content, campaigns, and enablement materials
- Product Positioning & Messaging
What you need
- Product marketing
- Marketing automation
- Google Analytics
- HubSpot
- Digital marketing
- CRM
Good to have
- Prompt engineering
- Email marketing
- Go-to-market
- Customer success