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Senior Communications Manager

DelhiFull-time10–18 yrsPosted 1 week ago

Leadership marketing role at Arthan in Delhi. Needs 10+ years.

About the role

Asia's climate decade will be shaped by who tells its story well. As Senior Manager, Communications, you will be the strategist and the voice behind a new generation of platforms: one that convenes the region's senior leaders, one that opens the door to green careers, and an intelligence platform that funders and institutions will turn to for an independent view of where climate capital is going.

What you'll do

  • Build the communications strategy for an invite-only platform for senior sector leaders: its positioning, voice, exclusivity cues
  • Build the communications strategy for a green careers platform: its brand, audience journeys from entry level to senior
  • Keep each platform distinct in voice and audience, and coherent as part of one family of brands. Own the brand architecture across the organisation and its platforms
  • Plan launch and growth communications for each platform, with clear audience, message, channel and measure
  • Define how the platform is positioned with funders, philanthropic institutions and senior climate leaders, and make its independent point of view credible

What you need

  • SEO
  • Analytics
  • Public relations
  • Branding
  • Lean

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