Integrated Marketing Coordinator
GurugramFull-time2–5 yrsPosted 3 weeks ago
Mid-level marketing role at Articore Group in Gurugram. Needs 2+ years.
About the role
This role keeps Integrated Marketing's engine running so the rest of the team can spend their time on strategy, not upkeep. Based in India, it picks up the recurring, well-defined execution work, building and maintaining campaign-impact dashboards, analyzing data to signal opportunity and insight, keeping the integrated marketing calendar current, and streamlining the content approval process.
What you'll do
- Content Enablement Pipeline (35%) - Manage and optimize the content curation workflow so it stays aligned with merchandising strategy and priorities
- Surface timely, high-quality content and trend opportunities to support curation and merchandising decisions
- Dashboards & Cross-Functional Analysis (25%) - Maintain dashboards tracking cross-functional impact of integrated campaigns and content performance
- Support KPI reporting and analysis of engagement, conversion, and content trends
- Integrated Marketing Calendar Ownership (20%) - Own and maintain the integrated marketing calendar; proactively communicate updates to cross-functional partners
What you need
- Analytics
- Dashboarding
- Looker Studio
- Calendar management
- Data analysis