Senior Manager, Customer Engagement Measurement & Insights
HyderabadFull-timeSenior levelPosted 3 weeks ago
Senior customer support role at Bristol Myers Squibb in Hyderabad.
About the role
Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels. Analyze customer interaction data from traditional and digital campaigns to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance.
What you'll do
- Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels
- Analyze customer interaction data from traditional and digital campaigns to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance
- Translate analytical insights into clear recommendations on channel mix, content sequencing, and engagement frequency
What you need
- CRM
- Customer handling
- Performance marketing