Sr. Analyst, US Customer Engagement Measurement & Insights
HyderabadFull-timeMid levelPosted 3 weeks ago
Mid-level customer support role at Bristol Myers Squibb in Hyderabad.
About the role
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels. Apply machine learning techniques to identify patterns in customer engagement, channel synergy, sequencing, pacing, and message performance.
What you'll do
- Support the development and operationalization of measurement frameworks, KPI tracking tools, and performance dashboards aligned with the team's strategic priorities
What you need
- CRM
- Performance marketing
- Machine learning