CRM Manager – Subscriptions
HyderabadFull-time3–6 yrsPosted 2 weeks ago
Mid-level marketing role at Careers at Tide in Hyderabad. Needs 3+ years.
About the role
This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.
What you'll do
- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
- Use advanced data analytics to refine segmentation and personalise member communications
- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
- Apply predictive modelling and behavioural analytics to proactively reduce churn
- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
What you need
- CRM
- Marketing automation
- Analytics
- JIRA
- Data analysis
- Salesforce
Good to have
- Looker
- Learning and development