Content Marketing (Healthcare BU)
KarnatakaFull-timeHybridJunior levelPosted 1 week ago
Marketing role at Cognizant in Karnataka. Hybrid.
About the role
Content Marketing (Healthcare BU), you will make an impact by defining and owning the Healthcare Business Unit's thought leadership strategy and shaping the executive voice that positions Cognizant at the forefront of healthcare and AI-led transformation.
What you'll do
- Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs
- Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks
- Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement
- Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities
- Conduct deep healthcare market research across payer, provider, regulatory and AI trends
What you need
- Content marketing
- Content strategy
- Marketing automation
- Analytics
- Market research