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Digital Marketing Strategist Lead

TelanganaFull-time15–18 yrsPosted 1 week ago

Leadership marketing role at Cognizant in Telangana. Needs 15–18 years.

About the role

Candidate with a strong Digital Marketing foundation, spanning strategy, campaign planning, and channel execution, are strongly preferred for this role. Bring end-to-end marketing lifecycle knowledge from strategy and ideation through to implementation, with a strong upstream orientation (concept development, strategic framing, GTM planning) rather than only execution.

What you'll do

  • Evaluate and recommend different ways of working, frameworks, and tools relevant to marketing, GTM strategy, and delivery models, adapting these to the client's context
  • Identify, implement, and drive adoption of Artificial Intelligence opportunities across relevant areas of the engagement
  • Own strategic decisions related to onboarding new services and ongoing governance of the engagement
  • Take ownership of escalations, driving clear root cause analysis (RCA) and remediation plans in partnership with stakeholders
  • Partner with product, technology, finance, and operations teams to unblock delivery hurdles — often without formal authority over those teams

What you need

  • Digital marketing
  • Marketing automation
  • Analytics
  • Root cause analysis
  • FMEA
  • Go-to-market

Good to have

  • Salesforce

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