Digital Marketing Strategist Lead
TelanganaFull-time15–18 yrsPosted 1 week ago
Leadership marketing role at Cognizant in Telangana. Needs 15–18 years.
About the role
Candidate with a strong Digital Marketing foundation, spanning strategy, campaign planning, and channel execution, are strongly preferred for this role. Bring end-to-end marketing lifecycle knowledge from strategy and ideation through to implementation, with a strong upstream orientation (concept development, strategic framing, GTM planning) rather than only execution.
What you'll do
- Evaluate and recommend different ways of working, frameworks, and tools relevant to marketing, GTM strategy, and delivery models, adapting these to the client's context
- Identify, implement, and drive adoption of Artificial Intelligence opportunities across relevant areas of the engagement
- Own strategic decisions related to onboarding new services and ongoing governance of the engagement
- Take ownership of escalations, driving clear root cause analysis (RCA) and remediation plans in partnership with stakeholders
- Partner with product, technology, finance, and operations teams to unblock delivery hurdles — often without formal authority over those teams
What you need
- Digital marketing
- Marketing automation
- Analytics
- Root cause analysis
- FMEA
- Go-to-market
Good to have
- Salesforce