Senior Analyst - TV Activation

About the role

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work. This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

What you'll do

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues
• Run structured creative and audience tests and optimise budgets, bids, placements and ads