Marketing Manager | Rx Marketing CoE – Emerging Markets
HyderabadFull-time5–6 yrsPosted 4 days ago
Mid-level marketing role at Dr Reddy's Laboratories in Hyderabad. Needs 5–6 years and an MBA.
About the role
You will be responsible for understanding customer needs and insights with help of market insights team You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.
What you'll do
- Be responsible for understanding customer needs and insights with help of market insights team
- Drive the growth projects along with CFTs and country teams to ensure sustainable brand growths
- Support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit
- Provide plan recommendations to country as well as monitor investment as per the strategy
- Be responsible to drive Cost optimisation - COGS / SCM overheads
What you need
- Digital marketing
- Analytics
- Market research
- Learning and development
- PLC
- Go-to-market
Good to have
- Branding