Performance Ad Scriptwriter (US Market)
BengaluruFull-time2–6 yrsPosted 1 week ago
Mid-level content and media role at Emergent Labs in Bengaluru. Needs 2+ years.
About the role
We’re looking for Performance Ad Scriptwriters to write the 30 to 60 second video ads that drive Emergent’s paid growth in the US. Think of each script as a short screenplay. It should be complete enough that a video team, whether that’s an AI production pipeline or a human agency, can shoot it straight from the page with no back and forth.
What you'll do
- Write 30 to 60 second scripts for performance video ads across Meta, YouTube, TikTok, and other paid channels
- Build complete scripts that cover character, background and setting, dialogue, voiceover, on-screen text, and shot direction
- Write natural, culturally accurate dialogue for US audiences
- Find and test many angles for the same product: different pain points, personas, hooks, and formats, from UGC-style and testimonial to problem-solution, demo, and skit
- Turn product features and user insights into simple stories that convert
What you need
- Writing
Good to have
- Performance marketing