Area Manager-Digital Marketing-Marketing Analytics
GurugramFull-timeMid levelPosted 2 months ago
Mid-level marketing role at EXL in Gurugram. Needs a degree.
About the role
We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios . The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.
What you'll do
- Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain
- Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue
- Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards
- Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
- Clearly communicate analysis as presentations to technical & non-technical groups
What you need
- Digital marketing
- Analytics
- Dashboarding
- Power BI
- SQL
- Python
Good to have
- ETL
- Alteryx