Product Marketer
BengaluruFull-time2–4 yrsPosted 3 months ago
Mid-level marketing role at greytHR (Greytip Software) in Bengaluru. Needs 2–4 years and an MBA.
About the role
We are looking for a Product Marketer to support go-to-market execution for one of greytHR's product lines. This role will report to a Senior Product Marketing Manager or Product Marketing Lead, and will work closely with Product, Sales, and Customer Success teams to bring new features and updates to market effectively.
What you'll do
- Develop marketing collateral such as web copy, one-pagers, comparison sheets, and release notes for assigned product areas
- Support the creation of competitive intelligence documents and sales enablement content
- Contribute to messaging for new features in collaboration with Product and Design teams
- Conduct customer and market research (interviews, surveys, reviews) to inform positioning
- Support product launches by coordinating with Sales, Customer Success, and Marketing teams on assets, timelines, and enablement
What you need
- Product marketing
- Compensation and benefits
- Prototyping
- Customer success
- Market research
- Go-to-market
Good to have
- Content marketing