Brand Manager-Beauty Personal Care

About the role

To drive brand growth, share, recall and penetration to boost market share through enhanced brand identity and effective positioning, ensuring consistency in messaging across channels and designing initiatives for overall brand success Understand the overall category and brand landscape, brand USP to identify strength areas and touchpoints for improvement through innovative interventions

What you'll do

• Drive brand growth, share, recall and penetration to boost market share through enhanced brand identity and effective positioning
• Drive successful execution of brand strategy to amplify brand share, penetration, recall and increase market share
• Evaluate and execute appropriate and innovative marketing mediums to effectively reach target consumer
• Design & lead campaigns for new product launches and development across brand portfolio to build awareness and drive growth
• Monitor and increase profitability through adherence to marketing budgets and demonstrate ROI mindset

What you need

• Branding
• Data analysis
• Business analysis